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The New Price is Right

Producer: Goodson-Todman
Host: Dennis James
Taping Info: 1972
Made it to Air: In 1972, The New Price Is Right debuted simultaneously on CBS daytime on September 4, 1972 (replacing reruns of The Beverly Hillbillies) and syndicated once-a-week prime-time on September 11, 1972. The syndicated version lasted until 1979. There have been two attempts to revive the show in five-a-week syndication, one lasting one year in 1985 and one lasting 19 weeks in 1994. Occasional prime-time specials have also aired in both 1986 and from 2001 onward.
Other Pilots: The New Price Is Right never made a pilot.
Availability: Shokus Video #845, "Lost Game Show Pilots"

This isn't a pilot, it's a 10 minute pitch film. Well, I think it's a pitch film. In the beginning, Mark Goodson comes on and explains an exciting new show that's coming on "your station" for the fall, but at the end he didn't sound like it was a certainty. As mentioned above, this was clearly for the syndicated version, as Viacom (mispronounced by Goodson) was mentioned and the focal point of the pitch was Dennis James. At no point was Bob Barker or the daytime version even mentioned.

After the brief introductory spiel by Goodson (reading off a script instead of cue cards), out comes Dennis James. Dennis then hosts two pricing games, neither of which resembled a pricing game that was ever on the show. The first one involved receiving the price of a high ticket item and another number, it was the player's job to figure out which of the four listed prizes would make the price of that plus the high ticket number equal that other number. Goodson lost that one. The second pricing game was sort of like The Golden Road, except one of the digits from the previous price didn't carry over. It was sort of a Soul Train scramble involving two, three and a four-digit item.

Then strangely, a clip is shown of Dennis sub-hosting Let's Make a Deal. There must have been an incredible amount of professional courtesy between Goodson-Todman, Hatos-Hall and Dennis James to allow a clip from a competitor's product to be used in a pitch film. Also, Goodson mentioned that contestants row would have only three contestants instead of four. Obviously, in the meticulous run-through atmosphere of the Mark Goodson game show lab, things change.

Introducing Mark Goodson.

And Dennis James in an only-in-the-70s jacket.

Here's the first pricing game. Goodson loses.

And the almost-Golden Road. Goodson wins this one.

A rare sight, Dennis James hosting Lets Make a Deal.

This pilot has been viewed 11489 times since October 6, 2008 and was last modified on Dec 12, 2009 14:46 ET
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